TITLE

Merchandising Intellectual Property Rights

AUTHOR(S) SURNAME, FORENAME

Jeremiah, Joanna R

Places & Countries of PUBLISHERS    YEAR
Publication

Chichester, UK        John Wiley & Sons    1997

PAGES    ISBN        BINDING    PRICE

xxix+416    0-471-96579-0    Hbk    £65

The most well known Intellectual Property Rights (IPR) in the information technology industry, Copyright, is by no means the only IPR that is important. The current controversy over the use of trade marks as domain names is just one example of how IPRs matter. The owners of an IPR naturally wish to exploit their rights as far as possible and to protect their right from the damaging activities of others. The book deals with all types of IPR and the ways they can be exploited. The book is well written and discusses the law applicable in England, the European Community, Australia, the United States and Canada. There is money in "them thar hills" of IPRs and book deals with the legal possibilities of exploitation.

            18.11.97    4680

Converted using Wp2Html from Andrew Scriven. Copyright Cliff Dilloway on the last date above. The Authors Moral Rights are asserted