TITLE

Data Mining Techniques for Marketing, Sales and Customer Support

AUTHOR(S) SURNAME, FORENAME

Berry, Michael J A & Linoff, Gordon

Places & Countries of PUBLISHERS    YEAR
Publication

New York, NY, USA        John Wiley & Sons    1997

PAGES    ISBN        BINDING    PRICE

x+454    0-471-17980-9    Pbk    £34.95

Salesmen make a practice of validating their prospects, in other words checking out whether he is in fact likely to buy or is just browsing. Salesmen have another rule that they can best sell into their existing customer base. With the amount of information that can be collected relating to purchases by customers it takes mining techniques to pick out the good prospects from among the existing customers. This book explains how. Presumably the rest of us can go elsewhere for our purchases.

            24.7.97    4649

Converted using Wp2Html from Andrew Scriven. Copyright Cliff Dilloway on the last date above. The Authors Moral Rights are asserted