TITLE

Customer Service on the Internet. Building Relationships, Increasing Loyalty and Staying Competitive.

AUTHOR(S) SURNAME, FORENAME

Sterne, Jim

Places & Countries of PUBLISHERS    YEAR
Publication

New York, NY, USA        John Wiley & Sons, Inc    1996

PAGES    ISBN        BINDING    PRICE

xxvi+326    0-471-15506-3    Pbk    £19.99

We are fond of quoting "The best customers are those that have been converted from being dissatisfied customers" and are pleased to find that quote in this book. In fact the whole book is about communicating (both ways) with prospects and customers. Almost everything is illustrated with an example screenshot. There are many turnoffs and near turnoffs with a few winner sites. Check out against this book to see of whoever set up your site has succeeded or failed on the customer front.

            17.11.96    4542

Converted using Wp2Html from Andrew Scriven. Copyright Cliff Dilloway on the last date above. The Authors Moral Rights are asserted